What does the future look like for brand and consumer engagement?
The world of consumers is subject to rapid and sizeable change. Not least due to recent events, but continued changes in behaviours, technologies and channel use. As these changes become more engrained how will marketing change as a result and how will brands and consumers engage in the coming years.
Here's what we'll be discussing
How do you think recent events will change/alter consumer behaviours?
What do you see as the biggest challenge(s) in engaging consumers in the next 6 to 12 months?
How have your business goals been impacted by recent events, if at all?
About Blueberry Wave
We are marketing practitioners, data scientists, technical architects and programme managers who focus on priorities that drive ambition, allowing clients to dig deep into the huge amounts of data that is collected today.
Our 60-strong team of Blueberries includes communication strategists, digital and data planners, who work along side data scientists, to deliver insightful strategy that not only sharpens your creative execution, it delivers effective targeted customer engagement - 'always on' or campaign specific.
Our technical teams ensure that the best solution is configured using best of breed technology to harness the power of data and ensure that programmes are delivered effectively and efficiently.