Understanding Customer Expectation in a digital first world
We are finally beginning to understand the long-term benefits of a CX driven strategy and the true value of customer-led business intelligence. Demand for quality consumer input is on the increase, yet digital fatigue could become the barrier that prevents us from truly understanding our customers.
Part 1) Can a change in mindset help to prevent a breakdown in communication? Could businesses benefit from taking a more strategic approach when reaching out to their customers, driven by clear objectives in order help them achieve their desired outcome?
Part 2) Can technology be used as an antidote to digital fatigue? Can we fight fire with fire? How can we extract the insight we need without placing strain on our customer relationships?
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What is a Virtual Roundtable?
A Virtual Roundtable is a thought-leading discussion between senior corporate leaders using video conferencing technology. Offering a digital alternative to physical business events and roundtable dinners, Virtual Roundtables help professionals to identify actionable solutions to their key challenges without the need to leave their home or office.