How operators are bleeding A2P revenues from tech giants: A data-driven insight

23rd September 2021 | UK | 15:00 BST


How operators are bleeding A2P revenues from tech giants: A data-driven insight

The world’s A2P market is going from strength to strength as more and more brands trust in SMS messaging to support their product and service delivery with projected growth in the sector over the next few years is expected to see revenue increase from around $61bn in 2019, to more than $78bn by 2022*.

The growth will come from across all industry verticals, but especially from financial services and tech giants like Amazon, Facebook and Google, as brands turn to consumer-trusted SMS systems to share information and enable services.

Yet, despite this projected growth and its huge potential to pull in new sources of revenue, the businesses that should be at the centre of this market development – the Mobile Network Operators – stand to lose out. 

That’s because the SIM farm grey-market industry for SMS is not only growing, but it also poses risks to the entire industry. 

HAUD’s research has shown, for example, that in some markets, MNOs faced a staggering 50% leakage rate on their international SMS A2P traffic – traffic that should be generating revenue for them but is instead being gobbled up by the grey market. 

HAUD Head of Global Market Intelligence, Joanna Kuligowska outlined on a recent Carrier Community Webinar , there’s also a more insidious threat embedded in grey route traffic too. 

So what are those risks, and what can operators do to take back control of the SMS and RCS traffic flowing across their networks?


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HAUD provides mobile network operators, (MNOs), aggregators, and messaging hubs with a complete security service to detect SS7, Diameter and SMS fraud, filter spam and protect revenue. With its unrivalled expertise, flexible solutions and round-the-clock support, HAUD helps customers to stay in control of their networks, their wholesale revenues, and customer experience.

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