Inspired V Summit 2021 - East Coast USA - Marketing 1

Inspired V Summit - East Coast

Wednesday, September 15th, 2021

9am - 5pm EST

THE FASTEST GROWING VIRTUAL SUMMIT OF 2021

Join over 500 industry professionals and share business challenges, insights into the latest technology and discuss the practices that have helped shape their organizations during Covid-19.

Attendees can expect thought-provoking masterclass webinars from leading business executives in their space. This can support future decision-making.

We hope you've enjoyed our Virtual Roundtables Live series. If you've missed it, view them here.

INSPIRED V SUMMIT 2021

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SPEAKER HIGHLIGHTS

FROM OUR PORTFOLIO OF VIRTUAL EVENTS

Katharyn White

Katharyn White

CMO

T-Systems

Atilla Cansun

Atilla Cansun

CMO

Alliance Healthcare

Walgreen Boots Alliance

Lynn Teo

Lynn Teo

CMO

Wolters Kluwer

Francesco Federico

Francesco Federico

CMO

JLL

Aimee McKinney

Aimee McKinney

CMO

Dunlap Bennet & Ludwig

Wednesday September, 15th

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9:00am – 9:55am

The CMO Agenda 2021: Future-proofing Your Marketing Strategy

Moderator

Lynn Teo
Lynn Teo

CMO, Head of Global Marketing and Customer Experience

Inspired V Summit 2021 - East Coast USA - Marketing 2
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10:00am – 10:50am

Inspired Keynote Presentation
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11:00am – 11:25am

Building the Case for a Values-Driven Message During Times of Crisis… and Beyond

Disruption affects the world in general, and every business must reassess its business objectives and strategy during a time of crisis. Clients and stakeholders are the backbones of a company's strategic direction, and providing superior services that allow them to meet their objectives remains a firm's immediate priority.  However, what may change is how a company acts upon that strategy to serve clients in meaningful ways and as needs evolve.  People will remember what a company did for them during the crisis.  Companies need to create hope and craft values-driven messages that are honest, meaningful, and informational. 

For the message to meet these criteria, they need to be guided by a company's values.  Values are principles that steer the company's decisions and behaviors.  When those values are good, they bring benefit- never harm.  Good values create stability and trust.  Trust is an essential ingredient in servant leadership and is critical in values-driven messaging.  Trust provides a foundation for people to follow with confidence and enthusiasm, and in its absence, fear dominates and inhibits productivity and movement.

In addition, corporate responsibility is critical during times of crisis.  First, CSR programs have become a competitive advantage because they improve corporate reputation. On top of enhanced reputation, corporations benefit from increased customer and investor loyalty, especially during times of disruption.

This  discussion will be focus on three main themes:

  1. Crisis Communication
  2. Value’s Driven Leadership
  3. Corporate Responsibility
Aimee McKinney
Aimee McKinney

CMO

Inspired V Summit 2021 - East Coast USA - Marketing 3
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12:00pm – 12:25pm

Marketing Insights That Drive Innovation

 

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12:30pm – 1:15pm

Delivering Multi-Channel Customer Experiences that Work

Thursday, September 16th 2021

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9:00am – 9:55am

The Evolution of the CMO: A New Role in a New World

The market power has shifted to the customer where transparency and immediacy change the rules of the game.

In this presentation, Katharyn will address market shifts that have changed how value is created and exchanged, and how this is changing the role and expectations of the CMO.

Moderator

Katharyn White
Katharyn White

Global CMO

Inspired V Summit 2021 - East Coast USA - Marketing 4
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10:00am – 10:25am

Nurturing an Agile and Innovative Culture across Globally Distributed Teams

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11:00am– 11:25am

Digital Transformation from B2B to B2C

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12:00pm – 12:45pm

Measuring the True Impact of CX : The Link Between Customer Outcomes and Cpmpany Success

Register your free place today!