Inspired V Summit - Marketing UK May 2021 1

Inspired V Summit - Marketing

Tuesday 18th May 2021

9am-5pm BST

THE FASTEST GROWING VIRTUAL SUMMIT OF 2021

Join over 500 industry professionals and share business challenges, insights into the latest technology and discuss the practices that have helped shape their organizations during Covid-19.

Attendees can expect thought-provoking masterclass webinars from leading business executives in their space. This can support future decision-making.

We hope you've enjoyed our Virtual Roundtables Live series. If you've missed it, view them here.

INSPIRED V SUMMIT 2021

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SPEAKER HIGHLIGHTS

Francesco Federico, JLL - Inspired Speaker

Francesco Federico

CMO

Jones Lange LaSalle

Eman Martin-Vignerte, Bosch - Inspired Speaker

Eman Martin-Vignerte

Director of Marketing & Customer Experience

Bosch

Dev Rishi Sahani, Nissan - Inspired Speaker

Dev Rishi Sahani

Global Head of CX Data & Analytics

Nissan

Atilla Cansun - Inspired Speaker

Atilla Cansun

CMO

Walgreens Boots Alliance

Sinem Soydar - Inspired Speaker

Sinem Soydar

Senior Global Digital Marketing Manager 

Vodafone

Tuesday May 18th

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9:00am – 9:50am

Panel Discussion

Marketing Beyond Covid-19: What Did We Learn and What's Next?

 

We all were impacted heavily by Covid-19 pandemic in 2020 – for some organisations it brought pain, for some it brought opportunities to change their business and marketing activities for the better. In this keynote panel discussion, we’ll reflect on the lessons we learned from 2020 and how we as marketers can make 2021, 2022 and the years beyond successful and responsible. 

Speakers

Pauliina Jamsa, Global Senior Digital Marketing Manager @  Siemens

Francesco Federico, CMO @ JLL 

Richard De Villa, Head of Marketing UK and Europe @ Malaysia Airlines

Sinem Soydar, Senior Global Digital Marketing Manager @ Vodafone 

Shweta Munshi, Head of Digital Marketing @ British American Tobacco

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10:00am – 10:50am

Keynote presentation

Inspired V Summit Headline Keynote Presentation by Adobe

Synopsis to be confirmed

Speaker TBC

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11:00am – 11:25am

Workshops

Marketplace Experiences as a CRM Accelerator

Born out of the desire to create a global marketplace for capital markets investment opportunities, JLL Investor Centre quickly pivoted into being a catalyst for widespread CRM adoption throughout the organisation.

In this workshop, we will discuss the enabling technology, but most importantly how we partnered with the business to deliver a world-class service to our clients and excite our consultants about the growth opportunity digital can offer.

Francesco Federico, Chief Marketing Officer @ JLL

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11:00am – 11:25am

Workshops

Shell: Transforming Marketing Operations at Scale

Shell is the world’s largest mobility retailer, by number of sites, with 45 thousand service stations operating in close to 80 countries. This is more sites than McDonalds or Zara, Carrefour, Starbucks and GAP put together. Shell Retail serves 30m+ customers a day who make 11 billion transactions a year.

In over 24 of these markets Shell has successfully been operating a successful Loyalty and CRM programmes for many years. However, a number of significant factors were beginning to impact customer perceptions and expectations of Shell’s Loyalty programmes and the results of CRM. Shell’s existing CRM programme was primarily focused on driving fuel sales, using mass customised offers to target large segments of customers at a fixed cadence.

This has to change and Shell has implementing a full transformation on its CRM programme, becoming a more dynamic, automated and digitally focused programme, balancing fuel/non-fuel offering over time but also redesign how marketing global operations should be structured.

Pierluigi Bosco, Global CRM Lead  @ Shell

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12:00pm – 12:25pm

Workshops

Inspired V Summit Workshop by ON24

Synopsis to be confirmed

Speaker TBC

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1:00pm – 1:25pm

Workshops

Silver Linings - Has the Pandemic kick-started Digital Transformation

The dawn of a new decade. So much hope, so much promise. In an industry built on innovation and rapid change, no one saw the pandemic coming. It was destructive. But, for an industry built around transformation and new solutions, this was a time to get creative. While the world came to a halt, basic routines were upended, and certainty was thrown out the window, how did the AI + IoT industry help bring back some comfort and security to people’s daily lives? How fast would 5G support the acceleration and would Quantum computing play a role?

Pauliina Jamsa, Senior Global Digital Marketing Manager @ Siemens

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1:00pm – 1:25pm

Workshops

Marketing & Sales: From the Battle of Egos to Golden Opportunities

Having sales and marketing in the same room is sometimes like watching cats and dogs. Even if both want to drive sales and bring value for the company and customers, when it’s time to discuss “how”, it’s almost like they speak different languages.

Each thinks they know how it’s done better, argue on little details and don’t listen to each other. But when marketing and sales collaborate and add their knowledge and skillsets together, magic happens.

In this workshop, you’ll learn how you can get marketing and sales to collaborate and respect each other.

Eman Martin-Vignerte, External Affairs, Governmental and Political Relations - Region Great Britian @ Bosch 

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2:00pm – 2:25pm

Workshops

Inspired V Summit Workshop by Ping Identity

Synopsis to be confirmed

Speaker TBC

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3:00pm – 3:25pm

Workshops

Humanizing the Digital Transformation of the Pharmacy

The digital transformation of the Pharmacy industry has so far been pioneered through E-Pharmacies in many parts of the world, focusing mostly on selling products online.

As a consequence, one of the most precious pillars of our Healthcare system has been left out: The Pharmacist. At Alliance Healthcare, we believe that Pharmacists represent the most important part of the Healthcare ecosystem, and strive to place the Pharmacist in the heart of the new, digital Pharmacy proposition.

Atilla Cansun, Chief Marketing Officer @ Walgreens Boots Alliance

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4:00pm – 4:25pm

Workshops

Inspired V Summit Workshop by Adobe

Synopsis to be confirmed

Speaker TBC

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5:00pm – 6:00pm

Closing Keynote

Technology Leadership

Angie Vaux, CEO & Founder at Women In Tech Forum

Register your free place today!