Virtual Partner
We help organisations use data to make the best decisions.

Lynchpin is an independent analytics consultancy.
Lynchpin integrates data science, engineering and strategy capabilities to solve our clients’ analytics challenges. Our services span the full data lifecycle from technology architecture and integration through to advanced analytics and machine learning to drive effective decisions.
By bringing together complementary expertise we help improve long term analytics maturity while delivering practical results in areas such as multichannel measurement, customer segmentation, forecasting, pricing optimisation, attribution and personalisation.
See our latest case studies & content:
Blog: Adapting to the Times: Thoughts and Practical Recommendations from an Analytics Perspective
Upcoming Virtual Roundtables
Using data to maximise marketing budget impact in changing and challenging times
