We help organisations use data to make the best decisions.

Lynchpin integrates data science, engineering and strategy capabilities to solve our clients’ analytics challenges. Our services span the full data lifecycle from technology architecture and integration through to advanced analytics and machine learning to drive effective decisions.

By bringing together complementary expertise we help improve long term analytics maturity while delivering practical results in areas such as multichannel measurement, customer segmentation, forecasting, pricing optimisation, attribution and personalisation.