The sales effectiveness
& accuracy company.

Helping sales managers predict & improve sales results
using AI and behavioural science

Cloudapps 1

About us.

At CloudApps, we believe that Sales Managers are underserved, lacking tools and data insights needed to drive their teams. It’s our mission to change this.

We are a team of Sales and CRM system veterans, led by our Chairman, Dr Steve Garnett (former Chairman of Salesforce EMEA), who have spent time learning CRM and sales behaviours at Oracle, Siebel & Salesforce.

Back in 2009, we recognised that sales success is driven by executing the right sales behaviours at the right time. But CRM technology doesn’t record or drive sales behaviours and as a result, is often perceived to have failed.

We set out on our journey to build a solution that automatically observes and directs best practice sales behaviours. We wanted to surface these observations as insights for Sales Leaders, Sales Operations and Sales Enablement professionals. Allowing them to coach and motivate their teams based on observed sales behaviours (actual behavioural facts gleaned from top performers). In essence, harnessing behavioural science.

We didn’t stop there, recognising that current technology advances could help us further. So we embraced the use of ‘Artificial Intelligence’ by feeding these observed behaviours into the very latest ‘Deep Learning’ algorithms.

This is where it got really interesting because it then allowed us to predict sales outcomes with previously unheard-of levels of accuracy. And to move beyond a single “best practice sales process” to an intelligent guided ‘next best action’ approach that is specific to each deal.

Meaning we can now guide Sales Reps and Managers to perform the most impactful sales actions, in the optimal sequence to win more deals.


Increase your
sales insight.

CSO Insights 2019 study into world-class sales practices reports two worrying trends for sales leaders.

Namely, ‘less than 50% of forecasted deals close’ and ‘only 24% of organisations assess top performers to uncover the reasons for their success’.

By tracking sales behaviours, we provide the deep insight needed to assess deal health, determine pipeline quality and pinpoint the behaviours of top performers.

We help create a data-driven path to closure for each of your deals and increase win rates across the board.

Improve your
forecast accuracy.

Forecasting isn’t easy. Often reliant on the word of the rep, it’s hard for sales leaders to know exactly what to commit. And even harder to repeatedly deliver against their promised number.

This is a common challenge. A 2019 sales excellence study confirms that less than 50% of forecasted deals end up closing.

We dispel uncertainty by leveraging AI and predictive technology that allows you to forecast with confidence.

Get all your reps
to quota.

Are you reliant on a few top sales performers? According to this 2018 sales talent study, the top 20% of sales people still account for more than 50% of revenue.

Imagine if the remaining 80% delivered at the same rate as your top reps.

We help organisations like yours get everyone to quota using AI powered guided selling, gamification & data-driven sales coaching.


Upcoming Virtual Roundtables

Selling in a Challenging Economic Environment: Facilitating Agile Decision- Making, Ensuring Performance Effectiveness & Improving Team Productivity

Cloudapps 4
21st July 2020
Information Technology



Cloudapps 4
23rd July 2020
Information Technology



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Enquire today for more information