How to create Connected Customer Experiences
Today’s customer builds trust with companies that understand them. They expect integrated, personalized, truly connected products, services, and experiences that meet them where they are, and span every channel.
Eighty-four percent of customers say the experience a company provides is as important as its products or services. Tailored, contextualized engagement across multiple touchpoints is the benchmark, and disruptive business models are further raising the bar. Whether entering into new markets or new geographies,
expanding supply chain and distribution networks, or delivering new digital experiences to meet customer demands, companies are under greater pressure to transform faster.
And key to successful transformation is data. Indeed, 89% of IT leaders say data silos are an obstacle to digital transformation, which research shows that insight-driven businesses are predicted to take $1.8 trillion annually from their less-informed industry partners. The question we should therefore all be asking is “how connected is your enterprise?”
Join us for a 90 minute discussion on how you can better leverage data across your organisation and create connected experiences.
How to keep up with customer expectations
The growing data problem
Integration - the backbone to effective digital transformation
How to create connected customer experiences
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