Enhanced customer experience and digital transformation through identity


23rd June 2021 | 3:00pm BST | United Kingdom


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Enhanced customer experience and digital transformation through identity

Exceptional digital experiences are no longer a “nice to have” but a necessity to drive customer engagement and revenue. In response, businesses are rapidly shifting digital transformation efforts to focus on removing friction from the customer experience to reduce cart abandonment/increase engagement.

Registration and signing-in are consistent points of friction in the digital user experience. Cumbersome registration processes and forgotten passwords make it easy for customers to give up on a purchase and potentially move their business to a competitor. Identity transformation can play a significant role in how enterprises can streamline the user journey to acquire and retain more customers to drive business value. 

Identity-focused transformation efforts can empower enterprises to provide experiences that will delight and secure customers while delivering significant business impact. Join Ping Identity and your industry peers for a roundtable discussion where we will explore the motivations, pitfalls, challenges and successes of enhancing the customer experience through an identity-led transformation. 

Topics to be discussed: 

  1. Over the last 12 months, what impact have the market conditions had on your customer-facing digital channels? 
  2. How have your organisations evolved the customer experience based on these forces (e.g. simplified the registration process or sign-in process or started the journey to passwordless or zero-login?)
  3. For those who have started to undertake modifying the customer journey with identity in mind 🡪 what have been the lessons learned and how did you get internal alignment?
  4. For those who haven’t commenced on this journey - what internal roadblocks have you experienced in implementing changes like this? 
  5. What value have you encountered or do you anticipate as a result of enhancing the customer experience through identity-led transformation?



The Benefits of a Virtual Roundtable


100 minutes of Engagement

We believe that 100 minutes is the perfect amount of time to engage the whole audience of the Virtual Roundtable and get to know what challenges are being faced and how they are adapting to combat them

Global Network

Connect with 1000's of industry leaders in multiple sectors from across the globe. Or be as specific as your business requires. Our network is incredibly diverse & vast

Digital Leadership

Generate business leads without leaving the office. Our Virtual Platform puts you in control allowing you to share, present and engage with your audiance. Become the Digital Leader

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About us

At Ping Identity, we champion the unique identity of enterprises to simplify how they provide secure and seamless digital experiences for their workforce and customers. We help prevent security breaches, increase productivity and provide personalised experiences. With a world-class network of partners, our singular focus is on enterprise customers and their success.

The Ping Intelligent Identity™ platform provides a comprehensive suite of identity services including multi-factor authentication, single sign-on, access security, directory, data governance and intelligent API cybersecurity. It gives enterprise customers, employees and partners real-time, intelligent access to resources from anywhere, making your digital business initiatives more agile with a centralized control point for security. 

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