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The Future of Digital Asset Management.

Digital Asset Management (DAM) is increasingly becoming a cornerstone of contemporary marketing strategies and operations. In today’s fast-paced digital landscape, the efficient discovery, management, and utilization of digital content are paramount. This session delves into the critical role of DAM, highlighting its impact on marketing effectiveness, operational efficiency, and strategic compliance. By identifying the challenges inherent in current DAM systems and exploring the potential of AI to revolutionize metadata management, the session aims to provide a comprehensive understanding of how to leverage DAM for maximum benefit. Attendees will gain insights into aligning people, processes, technology, and data to create a harmonious and effective DAM ecosystem.

 

The discussion will also address the biggest opportunities and problems within DAM, focusing on metadata consistency, user interface preferences across a multi-generational workforce, and the strategic trade-offs between different deployment types, such as on-premises, hybrid, and cloud solutions. Solutions such as AI-driven metadata enrichment, the advantages of cloud deployments, and tailored user interfaces will be explored to demonstrate how these innovations can overcome existing challenges. By the end of the session, participants will be equipped with practical knowledge and strategies to enhance their DAM systems, ensuring they are well-positioned to meet the evolving demands of digital content management.

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Virtual Roundtable Discussion Points

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Impact of Inefficiencies in DAM on Marketing Effectiveness and Operational Efficiency

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Strategic and Compliance Risks Associated with Improper Use of Digital Assets

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Alignment of People, Process, Technology, and Data for DAM Success

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Innovative Solutions for Enhancing DAM Systems

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Reasons to Attend a Virtual Roundtable

We facilitate discussions between like-minded business professionals to support new learnings, solve challenges and share ideas.
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Learn & Solve

Broaden your knowledge by learning from industry experts and take ideas and solutions back to the office.

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Grow your professional network of similar-level executives with a wide range of backgrounds and skills.

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Share & Inform

Position yourself as a thought leader, present your work and experience and also receive feedback on your ideas.

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Meet our Partner, Blueprintx

Aligning people, workflow, technology, and data for growth-focused businesses, Bluprintx empowers global enterprises to achieve improved productivity, employee impact and revenue growth.

 

Headquartered in Liverpool, UK, you’ll also find our team on the ground in the USA, Amsterdam and Sydney. We’re equipped to support global enterprise through local teams and international experts that understand your market.

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